Privacy policy

PRIVACY POLICY

Last updated: 24 October 2026

1. Who We Are
This Privacy Policy explains how Ashton Row collects and uses personal information when you visit or shop at https://ashton-row.com/. Ashton Row (eenmanszaak) is the controller of the personal information described in this policy.
Ashton Row is registered with the Dutch Chamber of Commerce (KvK) under number 88917207.
Business address:
Ashton Row
Barietdijk 94
4706 DB Roosendaal
The Netherlands
For privacy questions, contact us at info@ashton-row.com or call +31 6 21680695, Monday to Friday, 8:00 AM–4:00 PM UK time.
This policy applies to customers in the United Kingdom. We follow the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.

2. Personal Information We Collect
Depending on how you use our store, we may collect:
- Contact and account information, such as your name, email address, telephone number, billing address, and delivery address.
- Order information, such as products ordered, order history, returns, and messages you send to us.
- Payment-related information needed to process a transaction, such as payment status, transaction references, and limited payment details made available to us by the payment provider. Payment providers process the payment details needed to complete your purchase. We do not see or store your full card number.
- Technical information about your device and use of our store, such as your IP address, browser type, and interactions with the website. Cookies and similar technologies may collect some of this information.
Our store is intended for adults. We do not knowingly collect personal information from children.

3. How We Use Personal Information
We use personal information to:
- Process orders, payments, delivery, returns, and customer service requests.
- Meet legal and accounting obligations.
- Protect the store, detect fraud, and resolve payment or delivery problems.
- Understand and improve how our store is used.
- Send marketing messages, and show you relevant advertising, where permitted and, when required, where you have given consent.
We rely on the following legal grounds where applicable: performing our contract with you, meeting legal obligations, our legitimate interests in running and protecting the store, and your consent for activities that require it.
We do not sell your personal information.

4. Service Providers and Other Recipients
We use service providers to help operate our store and fulfil orders. These may include:
- Shopify, which provides our online store platform and hosting.
- Our payment providers, which process payments; the payment methods available for your order are shown at checkout.
- Delivery and courier services, which help deliver orders, including YunExpress and local UK delivery services.
- ParcelPanel, which provides order tracking.
- Google, as our advertising partner (see section 5).
- Email and telephone services used to respond to customer enquiries.
These providers receive personal information when it is needed to provide their services or complete your transaction.

5. Cookies, Advertising, and Google
Our store and its service providers use cookies and similar technologies to operate the website, remember your shopping cart, and support advertising.
We may use Google Ads to advertise our products. Google and other third-party vendors may use cookies to show you ads for Ashton Row based on your previous visits to our website, and to measure how well our ads perform. Where consent is required, we will ask for it before using non-essential cookies or similar technologies, and you can change or withdraw your choice at any time using the "Cookie preferences" link on our website.
You can learn how Google uses information from sites that use its services at https://policies.google.com/technologies/partner-sites. You can opt out of personalised advertising by Google at https://adssettings.google.com. You can also manage cookies through your browser settings. Blocking some cookies may affect how parts of the store work.
For more information, see our Cookie Policy.

6. International Data Transfers
Some service providers, such as Shopify and Google, may process or store personal information in countries outside the United Kingdom. Where data protection law requires safeguards for an international transfer, the transfer will be handled using safeguards required by applicable law.

7. How Long We Keep Personal Information
We keep tax and order records for 7 years.
Marketing and analytics information is kept for up to 6 months.
We keep other information for as long as needed to provide our services, meet legal obligations, resolve disputes, and protect our business. If you have an account, some account information may be kept while the account remains active, subject to legal retention requirements.

8. Your Privacy Rights
Under data protection law, you may have the right to request access to, correction of, or deletion of your personal information. You may also have the right to object to or restrict certain processing, request a copy of your information, or withdraw consent where processing is based on consent. You can object to direct marketing at any time, and every marketing email includes an unsubscribe link.
To exercise a right or ask a privacy question, contact us at info@ashton-row.com. We will reply within one month. You may also complain to the Information Commissioner's Office in the United Kingdom (ico.org.uk) or to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) in the Netherlands.

9. Changes to This Policy
We may update this Privacy Policy when our practices or legal requirements change. The latest version will be published on this page with its date.

10. Contact
Ashton Row
Barietdijk 94
4706 DB Roosendaal
The Netherlands
Email: info@ashton-row.com
Phone: +31 6 21680695
Opening hours: Monday to Friday, 8:00 AM–4:00 PM UK time